Increase Revenue with better online reviews.
Online review of hotels could swing your room rates by over 10%.
A recent study at Cornell University found that if a hotel increases its review scores by 1 point on a 5-point scale (e.g., from 3.3 to 4.3), the hotel can increase its price by 11.2 percent and still maintain the same occupancy or market share.
See how your online reviews on tripadvisor, booking.com, etc. could help your business with the muscle power to increase your revenue PAR. Read The Impact of Social Media on Lodging Performance
Increase hotel & restaurant occupancy with a 1 star rating increase
A Harvard Business Review study shows an impact of 5-9% on revenue with a 1 star improvement in online reviews on major review sites. Read The Yelp Factor